Writer. Ad Sales and Marketing. Social Media Content Creator. Aeropress Coffee. Makes the best salsa in the world.
I once taught myself a card trick. I practiced it and practiced it and thought, man, I really have this down cold. Problem was, every time I performed it in front of anyone, they always said, “oh, well, you just had an extra card.”
Crap! And they were right. I’m not a magician. That’s probably a good thing. I don’t believe in “magic”, but I love being fooled. Like, watch the video below. Unless you know how this is done, or fully believe the entire thing was a set-up, you can’t help but be amazed (thanks to U.J. for finding this and sharing it).
So. Magic is magic. It’s a trick practiced again and again so every time the audience is amazed. It’s a trick, and we know it. We know that if the magician explained the entire trick as he went, we’d groan with how obvious it all is. But we give ourselves over to the trick – well, not everyone. Some people obsess about being able to figure out the trick. Like they’re disproving magic …magic being an idea and concept we all know isn’t really real …it’s just a trick.
But we want to be tricked.
And this makes me think a little bit about sales. Specifically what I do …advertising sales. Is the entire process a trick? An act? Some people want you to believe that. But like “magic is magic”, sales is sales, and advertising is advertising. How ironic that I “sell” advertising and ideas that I hope will help my clients “sell” their customers. Some would say I trick them into letting me help them trick their customers. Magic.
Audiences have proven over the years, they like magic tricks. ConsumersĀ over the years have proven they like good advertising. And salesmen over the years have proven people like to be sold.
Practice, practice, practice. Hone your act. Make ’em gasp with excitement and awe. That’s magic.
My latest self-help, mind-expanding, skill-sharpening, and world-changing idea will start and end with a book on tape called “The Art of Negotiation” by Michael Wheeler. He calls his school of thought “Negotiation 3.0” which will put me light years ahead of all those Negotiation 2.0 losers. I’ll run circles around them.
I hope his techniques involve running in circles.
Don’t be surprised the next time you ask me for something if I try to give you less. So much less you’ll be insulted. And then you’ll counter offer. And then I’ll counter offer. And we’ll finally agree and you’ll feel good, but what you won’t know, is whatever we agree on is what I wanted all along …negotiation master!
Here’s a few of his YouTube vids. And for those looking for “love songs” …sorry. I got nothin’ for ya. OK. I gotta a li’l something for ya. It’s the fourth video below. Enjoy.

Multivitamins have been bothering my stomach recently. So, instead, I’ve been having a daily smoothie with spinach in the mornings. When I get smoothies at a place like Beyond Juice, they always put “shots” in them, adding Gingko or Wheatgrass or whatever. I wanted to do that at home and for some reason I’d never really looked hard enough , but they have all these additives at places like Plum Market or Whole Foods.
So, today, Green Vibrance is going to be a part of my life every morning. My smoothie is 1/4 cup leaf spinach, 5 mini carrots, 1/3rd of a banana, 1/4 cup water, 1 cup frozen pineapple, and 1 scoop Green Vibrance.
I’ve read I’ll have all day energy, my hair might get thicker and grow back, I’ll sleep better, stress less, remember more, and be able to bend spoons using only my mind.
And I’m drinking a shot of apple cider vinegar everyday. I don’t know how good it will be for me, but it’s gotta be better than adding McDonalds and a cigarette daily. What do I have to lose?

I’m not sure who invented Lent, but I’ve come to think of it as the first 40-day Fit Plan, or the original “boot camp.” Seems like the bookstores (or Amazon self-help) has a new book or craze and they always are written around the same concept – that enlightenment, fitness, a perfect marriage, or the perfect dream job is all attainable in 30-days.
I use Lent in this way. To refocus and add or subtract something from my life that will make my life better when the 40-days are up. And I don’t take Sundays off. We’ve all heard it takes 30-days to make or break a habit, so that makes Lent the perfect length.
What are you doing? Here’s my list.
There was a point in my life where I’d have thought a blog entry like this was superfluous, unnecessary, and excessive (just like the two words I used after “superfluous”). I’d have also thought a blog entry like the one you’re about to read (or not read) is an exercise in arrogance. The great thing about getting older is you wise up and realize, who cares, and before long I’m going to be standing in a restaurant yelling at people about why rap music is what’s wrong with America and kids these days (that actually happened at a radio station event I went to this week).
Without further ado, here’s some stuff I wrote this week that’s available for public consumption (and I only wish I could share with you a script I’m writing, but …I can’t …yet). I hope you’ve bookmarked this blog or that you follow me on Twitter at @donkowalewski, or that you look at spunkybean every now and then. But just in case you have a busy life and it doesn’t revolve around me, here’s my weekly digest.
The Bachelor Juan Pablo, Sharleen Quits: As someone commented on Facebook …”weel you assep’ diss rose?” I really hope the women of America are paying attention to what an international heart throb looks like after a few weeks.
American Idol Rush Week Top-15 Girls Perform: Malaya! Malaya! Malaya! Can this awesomely cool nerd win overĀ all of America’s hearts? Can her ridiculously amazing voice trump the pretty faces of a few other ladies? I’m not kidding you. I’ll vote for multiple times every week.
American Idol Rush Week Top-15 Boys Perform: At first glance, it doesn’t seem like there’s an Idol-worthy male performer, but it’s soooooo early. We have no idea who’s about to unleash a torrent of talent on our televisions. I love the quirky Alex Preston, but he lacks mainstream appeal. It would seem one of the Country boys should be the odds on favorite, but they lack a certain boyish charm.
American Idol Rush Week Results (Top-13 Revealed): American Idol and Fox gave us one of the most disjointed hours of television I’ve ever witnessed, and even though at the end of the show I was happy with just about everyone in the Top-13, somehow during the selection and reveal process, I felt anxious and angry and like my favorite show was being torn apart at the seams. Too much estrogen in my diet, obviously.
Things I Do: Persist – And finally, I’m linking back to a little something I wrote here on this blog (it was a slow week). But I read about persistence and someone at work posted a cool graphic about persistence and it all seemed like something worth sharing. It seemed like something worth examining further, or at least a topic worth pointing out. Sure, I’m in sales and it’s what I do for a living. It’s how I feel my family. Type of sales comes in a variety of forms, and I’m currently back to a more cold-call type selling (at least if I want to long-term, sustained existence). I had a nice 12-year run as a more transaction-type, inside seller. Though I’m not really thinking about my sales, as much as I’m thinking about all of us and everything we do in life. The very existence of this blog should tell you “Don wants to be a writer.” So after almost 7 or 8 years of blogging, having ghost-written two books, launched a pop-culture website, and now working on a script, I guess you could say, though I’m not throwing my entire existence into the endeavor, I’m writing …and it makes me happy. Would I love to be J.K. Rowling and appearing on Oprah? Sure, but that would be the happy accident of it all. I mean that. And who knows …maybe that will happen one day and when it does I’ll just say the secret to my success was persistence.
Now, I wrote so much (this was meant to be very brief), my coffee got cold. See you when next I blog about something.
“Commitment is doing what you said you would long after the mood you said it in has left you” Ā –Don Mincher
Do I? Is it bragging? I can only say that after 16 years in sales and somehow managing to feed my family and (barely) make my house and car payments, I guess I must have at least a little persistence. I could probably have more. I could probably be more focused and make that extra phone call at the end of the day. Stuff like that.
I wonder what percentage of sales people read motivational quotes once. How many read them daily? How many read them, then make an action plan, and figure out how it applies to their clients, prospects, and leads? For example, look at the chart below. Let’s pretend everything on that chart is true. If these percentages are true,
Why do sales people read so many books? Sales is always changing, right? Or is it? I argue that if you find a really, really great and motivating book about sales or creativity or …well, really, any great book written on any great topic of interest to you …if you read it over and over again, it will have the same results as reading a new book on a topic every month.
Luckily for the next “expert” or “guru”, most of us keep chasing sales and keep chasing this idea that sales and closing sales will eventually become easy …if we just learn the right thing or read the right book.
There is no magic bullet, but this is close.

As I’ve documented on this blog, I was having some sleep issues. Mainly, I’d wake up multiple times at night and have trouble going back to sleep and turning off my brain. Small worries would clutter my brain and then as minutes turned into hours, I’d invent things to worry about.
Some nights, I’m pretty sure I got less than 3 hours of sleep.
Multiple people suggested I try a Melatonin supplement. It apparently sells like hot-cakes at pharmacies and the thought behind it is, as we get older and as we all work in dark offices and under fluorescent lights, our bodies get messed up and lose their sense of daytime versus nighttime. Personally, for the better part of 4 years and these past 3 jobs, I haven’t had a window. Sitting in my office cubical, there’s no difference between 8:30am and 8:30pm.
It’s been about 30 days. I take it 20-minutes before bedtime (per the instructions) and for the first few nights, I didn’t notice anything happening and then …bam. Suddenly, my nights were like spending time at a drive-in movie. I had the most intense and vivid dreams, and I never dream. I read vivid dreams happen when you hit deep sleep.
So my conclusion, based on my dreams, and that I don’t drive to work feeling like a zombie, is that it’s working. Maybe it’s a placebo effect. Maybe some other circumstances and the addition of exercise to my routine, have helped me start sleeping again, or maybe some good things happening at work …who knows.
But it might be the melatonin.
As Lloyd Christmas said inĀ Dumb and Dumber, I think … yes. I think I have an idea. Yes. It’s definitely an idea.
Stress is merely a result of thinking about things we’re not doing or things we think might happen, but haven’t happened. We don’t get stressed about a thing that actuallyĀ happened because, well, it happened and we’re dealing with it. The solution to eliminating stress in our lives is …wait for it …doing things. More specifically …getting things done.
Recently I was asked to talk about an idea known as InBox Zero, introduced many years ago by Merlin Mann, and while researching the topic and looking for updates, I stumbled across and idea of the Zeigarnik Effect which is the idea you get more done when you do more. OK, it actually states humans are compelled to finish a task they’ve already started. When we don’t finish, we can’t stop thinking about it.
Duh. Seems easy. But we all know it’s not.
Television is popular because it allows us to not do things – another new theory of mine. That TV has adverse effects on us. It scrambles the Zeigarnik Effect, so to speak. For instance, you can’t worry that you haven’t talked to your mother in months or that your pipes are leaking and causing mold to grow in your crawl space when you’re laughing at Jerry Seinfeld and his predicament.
But let’s quick explore the idea (or my understanding of it) of the Zeigarnik Effect. Try a very simple thing today. Make a list and don’t go to sleep until everything on that list is done. Don’t include anything like “climb Mt. Everest” …I mean simply the mundane. Get gas. Buy drain cleaner. Call my tax guy.
Make a list and do everything. I’ll do the same. Guess what I’m checking off right now? Write a blog post.
This is not bragging. This is about being proud of a client who was wiling to take a risk and felt confident in me, my ideas, and my radio stations. And this blog entry is a significant departure from what usually gets blogged about around here. This blog entry is born of working with new clients, recognizing in them what true passion looks like, and realizing, hey …I have that, too.
For too long I wanted this blog to be silly and entertaining, but I found it difficult to write because I don’t actually spend my daydreaming moments thinking of jokes for Letterman’s monologue or writing books about vampires. I tried to bend to a reality where if someone asked me what I would do if money was not an object, I would have a great answer and it would be anything but what I was doing during my day job. Turns out, leaving my chosen profession – radio advertising sales – for 6 months in 2013 showed me I actually love my job, love radio, and I loved me doing that for a living.
So here it is. Is it a risk sharing success stories or philosophies on my blog? You bet it is. Because I might make mistakes and sometimes I might be wrong. But for 16 years, each time I made a mistake, I got better.
To my clients and future clients, I will put my heart and soul into creating for you the perfect radio and marketing plan.
So, here’s what I know, today – great creative will get results. What makes great creative on radio? Something that cuts through clutter and sounds different, but yet sounds familiar enough that it, essentially, is an extension of a conversation the listener might’ve just been having. Or it completes a thought the listener had. Or talks about something they were worried about.
It’s the best feeling in the world when someone trusts me, trusts my knowledge, and believes as strongly in their business as I believe in mine.
Congratulations to Macomb Children’s Dentistry on a great start to 2014 and letting me be a part of your marketing efforts. Here’s the 30-second commercial currently making phonea ring and then something a little extra we did together with “Suzy’s” help.
The radio commercial …
The office tour courtesy of Suzy.
Not sure why I feel the need to preface this with a preamble, but this is something I wrote and had the honor to share with people at my church and school a few weeks ago. And while I’m proud of my faith, my kids, my church and my school, this is not supposed to read as if anything in my life is particularly superior or better than anyone else’s. This is merely about my journey and how I ended up here and how having this particular parish in my life, I believe, has made me a better person.
But I do believe the main premise holds for everyone – if we surround ourselves with good people doing good things, the fall out is much better than the alternative.
Enjoy my little essay on why being Catholic and sendings my children to St. Hugo Catholic School is one of the better decisions I’ve made…
Last year my message about the benefits of a Catholic School education involved talking about the migration patterns of geese. So for those who remember that – honk, honk.
This year, my message is much more to the point: I send my children to St. Hugo’s Catholic School because being Catholic is totally cool.
And what else is cool? The new Pope. And it’s not just me who thinks he’s cool. A little thing called Time Magazine named him “Coolest Person of the Year.”
This Pope is like a headline making machine.
It seems as if every day there’s a new story about the Pope. Each story more incredible than the one before it. When he kisses the face of a disfigured man or sneaks out at night in plain clothes and feeds the poor, it’s humbling. And to hear of Jorge Bergoglio venturing into the poorest, most dangerous areas of Buenos Aires before he became Pope Francis, riding graffiti covered trams …trams, because subway routes wouldn’t even go to the areas where he’d go to pray and perform charity – it inspires me.
But my favorite story is a story I heard only recently. A 12-year-old boy, who’s parents decided there was a better place for him to go to school, moved him away from all his friends and everything he knew and put him in a new school. Then, on what was to be his first day at this new school, the boy refused to go into school at all.
His parents tried to convince him to give it a try, but he wouldn’t budge. His parents were ready to give in and forget the whole thing, even though they knew this school would be better for him. But the boy felt like a stranger. He felt alone. Then something amazing happened. A student who already went to the school walked up to the boy, put his arm around his shoulder – actually, two students approached him, basically fighting each other to welcome this new boy – and the boy told him, “let’s go. I’m your friend. My friends are your friends. So there. You’ve got friends here. This is a great place. You’re going to love it here. You got this.”
Who were these extraordinarily kind, gracious, and generous boys? Is this a story that took place somewhere in the distant past in a far away place, and I’m about to tell you the boy who told him, “you got this,” grew up to be Pope?
No, these wonderfully kind boys belong to my Parish and go to St. Hugo School.
Maybe you knew where I was heading with that. Maybe not.
That 12-year-old boy, who was entering 7th grade at the time, and who refused to even leave his parents car and walk into his new school …he goes here and he’s now an 8th Grader heading off to a Catholic High School.
The other 12-year-old who told him, “you got this?” He’s a St. Hugo 8th Grader, too, and so are all of his friends who just, sorta, naturally live their lives as Jesus tries to teach us every week in the Gospel, and as Pope Francis tells us and shows us we should live. These boys are shining examples of how we look when we truly follow the words of Christ.
I heard this story from the father of that new boy. I wish you could read that father’s entire email. He has a daughter at St. Hugo, as well, and he has equally amazing stories when it comes to her friends. This Dad said, “I’ve never seen anything like that and thinking back on that day, and the year and a half since, I’m happy every day we made the decision for him.”
St. Hugo’s is a school that teaches faith and charity, and when it does, and my kids come home asking for money to donate to relief efforts in Haiti or they reach into their clothes drawers and find things they haven’t worn so they can donate them, it inspires and teaches me, too.
We live in a world where bullies make headlines and the “cool kids” don’t follow rules. Here at St. Hugo, the “cool kids” are the very opposite of bullies …they are peace makers. You’ll see a display in the Parish gathering area showing students who were named “Student of the Month.” Do they get selected because of grades or academic achievement? No. Their teachers catch them doing something, on their own, that shows true charity and kindness and they’re named Student of the Month because they are shining examples of students living in the way Jesus teaches us to live.
Maybe these Students of the Month helped a fellow student with their math or geography? Maybe they saw someone who needed a friend when school and homework were getting a little overwhelming.
Something I pointed out last year I feel like I should point out again. Research shows the #1 influence on your child, like it or not, will be their peers. At St. Hugo’s School, your children’s peers take their grades and education seriously. Parents are involved and care. Your child is rewarded for living as Jesus taught us. They will work hard in charity and extra curricular activities (of which there are MANY), and they will be proud Catholics celebrating our faith and traditions.
In the book, Conversations with Jorge Bergoglio, the Pope talks about the moment he was first called by God to the priesthood, and he’s very mystical about it, saying God left the door open for him for several years. Though I can’t go back to 1955 when Pope Francis says he was called, and then to 1957 when Jorge Bergoglio finally entered Seminary, I have to believe the thoughts in his head weren’t all that different than what you and I have floating around our heads. Self doubt? Questioning whether we should pray more. Or maybe we wonder if a Catholic School really is a better choice. Maybe it does make sense and we should listen to our gut.
Is it your gut? Or maybe something else – or Someone else – gently nudging you to the doors of St. Hugo.
Like God left the door open for Jorge Bergoglio, our door is always open and we’d love for your children, your grandchildren, your cousins, or even your neighbors, who might only need a warm invitation from you, to attend our school and make it stronger. To make our school more capable of giving and making more amazing 12-year-olds who’ll head onto high school, college, and into this world making it a better place … one arm-around-the-shoulder at a time.
I, on behalf of Sister Margaret and everyone at St. Hugo School, invite you to visit our school and arrange a tour. If you’ve ever thought about St. Hugo and a Catholic education as an option for your child, but maybe you’re a little scared, come and see me, personally – or maybe I’ll ask those 8th Graders. We’re giving tours along with many other faculty, parents, and students who love the special gift this school is and let us put our arm around you and say ….you got this.