Don Kowalewski
Writer. Ad Sales and Marketing. Social Media Content Creator. Aeropress Coffee. Makes the best salsa in the world.
Category: Uncategorized
Mowing My Lawn Barefoot
Hear ye! Hear ye! From wenceforth forward and hereafter (and here to for), I will mow my lawn barefoot. Well, not barefoot, but in a minimalist shoe. Hear me out. For years, I’ve kinda bought into the barefoot movement. In theory, our feet evolved… Continue Reading “Mowing My Lawn Barefoot”
Father’s Day, “I Love Don Week” and my Birthday Wish-Lists
The author is entering the “Buy Don Stuff” season, where they share a curated list of desired items on their website, primarily around Father’s Day, their birthday, and Christmas. They emphasize that they only request gifts during this period, making it clear they are not greedy. Recent additions to their list include a slant board, specific clothing brands, and a focus on natural fibers. They encourage others to check back regularly as preferences evolve, highlighting the importance of knowing what one wants in life.
Gonna Make My Website Better for SEO & AIO
Don Kowalewski discusses Audacy’s partnership with Next Net to provide AI discoverability solutions for local businesses. Using donkowalewski.com as a test case, he explores how entity-based clarity and AI Optimization (AIO) can help personal brands and small businesses, like Donnie Jalapeno Salsa, rank higher in the next era of search.
Sales is like Sales.
It’s my own fault. I listen to too many Podcasts and audiobooks about Sales. Regular readers know I work in advertising sales. More specifically, I work in Radio sales with a healthy dose of Event Sales and Digital Sales. The “Digital Sales” part is… Continue Reading “Sales is like Sales.”
Donnie Jalapeno 2026
Did you know? Donnie Jalapeno is still in business. You can order here anytime you want. Yesterday was Cinco De Mayo (if you’re reading this on May 6th, that is) and I’ve been talking, at work, alot about “the best salsa in the history… Continue Reading “Donnie Jalapeno 2026”
Weezer Has a New Song, Tour, and Album (soon)
Today’s a good day. No. AÂ great day. Because Weezer has a new single … “Shine Again”, written by Weezer’s drummer, Patrick Wilson, and is the first song released off their yet-to-be-named and yet-to-be-color-coded new Album. All part of a new Weezer tour this Fall… Continue Reading “Weezer Has a New Song, Tour, and Album (soon)”
Donlight Savings Time (the Solution to Daylight Savings Time)
Here’s something I never really thought about … Daylight Savings Time. When I was a kid, we did the “Fall Back” in the Fall and then “Spring Forward” in the Spring. Teachers told me it was invented by farmers, or created for farmers so… Continue Reading “Donlight Savings Time (the Solution to Daylight Savings Time)”
What the Heck is Tai Chi Walking and Why Is It’s Marketing So Effective?
If you’re like me, and by that I mean an overworked, overstressed, overeating, undersleeping, slightly overweight 50-something Male that spends a little too much time on Instagram and far too much time listening to Podcasts, then you’ve probably seen an advertisement for Tai Chi… Continue Reading “What the Heck is Tai Chi Walking and Why Is It’s Marketing So Effective?”
The Reese’s Oreo and Perfect Advertising
Regular reader(s) of my Blog know (a) I work in advertising, (b) I love Oreo cookies, especially Double Stuffs and have claimed I would eat multiple boxes of them if ever on death row and asked what I want for my “last meal”, and… Continue Reading “The Reese’s Oreo and Perfect Advertising”
Lent 2026 (Better Late Than Never)
It’s Lent 2026! Here! We! Go! Or … here … we … went. I’m writing this 10-days into Lent 2026 and, ahem, I’m off to a slow start (slow start = haven’t started). I haven’t listed my ridiculous Lenten promises and give-up’s (called “Penances,”… Continue Reading “Lent 2026 (Better Late Than Never)”
Don Kowalewski 