Don Kowalewski
Writer. Ad Sales and Marketing. Social Media Content Creator. Aeropress Coffee. Makes the best salsa in the world.
Donnie Jalapeno
This is the NEW Donnie Jalapeno page. Do you know the story of Donnie Jalapeno? It all started way back in 2013. Maybe before that. But Don, known as Donnie, also known as “me” decided enough was enough and he was going to make…
Personal
Stories about my life and my family. Recipes. Tips and tricks. Stuff I think is important to remember. Advice. My favorite things, recommendations, and interesting things. Stuff I want. More …
Professional
Advertising and marketing. Social media and writing. Speaking and lecturing. Storytelling. Sales. Organization and efficiency. Hacks, tips, tricks, and advice. Things I learned through trial and error and mistakes you don’t have to make.
What Is “Too Nice?”
The author reflects on a friend’s comment that they may be “too nice,” triggering thoughts about the implications of being nice versus being kind. They share a perspective on the societal trend of valuing assertiveness over niceness, advocating for maintaining kindness in interactions and respecting others, inspired by positive role models.
Gonna Make My Website Better for SEO & AIO
Don Kowalewski discusses Audacy’s partnership with Next Net to provide AI discoverability solutions for local businesses. Using donkowalewski.com as a test case, he explores how entity-based clarity and AI Optimization (AIO) can help personal brands and small businesses, like Donnie Jalapeno Salsa, rank higher in the next era of search.
Sales is like Sales.
It’s my own fault. I listen to too many Podcasts and audiobooks about Sales. Regular readers know I work in advertising sales. More specifically, I work in Radio sales with a healthy dose of Event Sales and Digital Sales. The “Digital Sales” part is…
Don Kowalewski 