Things I Think: Why Blogs Fail

Why does anything fail? We have big, grand ideas and right at first, we get all kinds of crazy awesome feedback. “Your blog is hilarious!” a friend might say. 12 people ‘Like’ it. We write 4 posts in five days and we learn about how to set up a blog, we add pictures, read an article about a guy who makes $10,000 each month just by writing about power tools and we think, “that is sooooooo me.”

But dang if it doesn’t seem like 9 out of every 10 blogs I read and ‘Like’ follows the same fate. Here one year, gone the next. Always a promise of “I’ll be back soon and with big announcements” or something. But, they never come back.

Why?

I’m guessing it’s the writing. The pressure to produce written material every day and make it slightly entertaining, a little bit interesting, and with some soul …well, that’s the challenge.

Me? To solve this dilemma, I  started a new blog. For the last 5 years I’ve had “Don’s Ego” which was my miscellaneous ramblings. Sporadic. Unconnected. And certainly not the type of blog that a cordless drill manufacturer would latch on to. So here you go …by the very title of this blog, I hope you realize it’s going to be all over the place (Kaleidoscopic), but when I get going on a topic or something, you can bet I’m going to hone in and focus (Raygun).

That’s it. For now. Oh, I also think “Kaleidoscopic Raygun” is more clever than “Don’s Ego.”