Don Kowalewski
Writer. Ad Sales and Marketing. Social Media Content Creator. Aeropress Coffee. Makes the best salsa in the world.
Tag: marketing
Gonna Make My Website Better for SEO & AIO
Don Kowalewski discusses Audacy’s partnership with Next Net to provide AI discoverability solutions for local businesses. Using donkowalewski.com as a test case, he explores how entity-based clarity and AI Optimization (AIO) can help personal brands and small businesses, like Donnie Jalapeno Salsa, rank higher in the next era of search.
Sales is like Sales.
It’s my own fault. I listen to too many Podcasts and audiobooks about Sales. Regular readers know I work in advertising sales. More specifically, I work in Radio sales with a healthy dose of Event Sales and Digital Sales. The “Digital Sales” part is… Continue Reading “Sales is like Sales.”
What the Heck is Tai Chi Walking and Why Is It’s Marketing So Effective?
If you’re like me, and by that I mean an overworked, overstressed, overeating, undersleeping, slightly overweight 50-something Male that spends a little too much time on Instagram and far too much time listening to Podcasts, then you’ve probably seen an advertisement for Tai Chi… Continue Reading “What the Heck is Tai Chi Walking and Why Is It’s Marketing So Effective?”
Advertising stuff, Part 1: Why I Blog
Everyone should Blog. Especially if you want to be a writer, have a small business, working marketing, advertising, or sales, or just want to understand the modern world.
I’m Good at (and I like) What I Do!
If you have a business and thought about using audio (radio) to build your company, you should call me. For the third time in the past 6 months, a new client has called to say, “Don, we need to trim back on our radio… Continue Reading “I’m Good at (and I like) What I Do!”
Don Kowalewski 