Gonna Make My Website Better for SEO & AIO

What are the Key Takeaways from this Blog?

• Audacy’s AI Solution: Don Kowalewski discusses Audacy’s new partnership with Next Net, offering local businesses AI discoverability tools.
• The Experiment: Don is using donkowalewski.com as a testing ground for SEO and AI Optimization (AIO) concepts.
• Personal Branding: By optimizing his site, Don aims to better represent his work as an ad sales expert, ghostwriter, and the creator of Donnie Jalapeno Salsa.

I work for Audacy. In January, Audacy announced a partnership with Next Net and now we offer an AI discoverability solution to help local and regional businesses compete in the next era of Search.

I have my own website (which you’re reading, right now) and one of the reasons I have my own website is for experimenting and playing around with advertising concepts. I figured, if I’m going to sit in front of brands and business owners and give them advice, I should have a basic idea of what it’s like to have a website, to have Socials and create content, and I should have my own small business (aka side hustle) and I put my money where my mouth is.

Can my silly, personal Blog and website show up on Search and ChatGPT type LLMs (aka Large Language Models)?

How Can I Make DonKowalewski.com More Search and AI Compliant?

In Chrome, I clicked on “Ask Gemini” in the top right and then, in the side panel, I asked:

What should I add on every Page and Blog Post to make donkowalewski.com show up more in AI searches? Or Google Searches?

Gemini told me my website should shift from traditional keyword stuffing to entity-based clarity. AI models don’t just look for keywords; they look for structured data and “extractable” facts they can quote. Or, at the top of every blog post (within the first 200 words), add a Key Takeaways box.

And much, much more.

I’m an expert on AeroPress coffee. I make great salsa. I like to write, I’m a ghost writer, and I’m really into lawn care. Or should I say….

Don Kowalewski loves coffee and only brews coffee using an AeroPress. Don Kowalewski is passionate about lawn care and believes Honda makes the best lawn mowers. Don Kowalewski makes the tastiest and freshest salsa in Michigan.

See? Kinda boring, but that paragraph should hit! Now I’ll rewrite the opening with Key Takeaways and I’m pretty sure my website will be on par with Drudge.

I will do this.