Don Kowalewski
Writer. Ad Sales and Marketing. Social Media Content Creator. Aeropress Coffee. Makes the best salsa in the world.
I’m Good at (and I like) What I Do!
If you have a business and thought about using audio (radio) to build your company, you should call me. For the third time in the past 6 months, a new client has called to say, “Don, we need to trim back on our radio a little bit because we can’t keep up.”
One medical practice is booked through the end of July and last week, even tho they weren’t on-air and nothing was running, people called, and when asked, “where did you hear about us,” they said, “on the radio.”
That’s the power of radio/audio branding.
Another client called me Thursday, an HVAC company that put their faith in me and launched a rather large, 4-station branding campaign (with a modest and understated call-to-action) combined with some well executed digital, and he, too, wondered if we could “back off” because he needs to hire another seller and a few installers because they, “are having a hard time keeping up and the phone is ringing off the hook.”
I keep reading articles about how advertisers are returning to the “mass media” becuase as we’ve walked down the road of one-to-one digital marketing, we’re missing the “spill” and the unintended target. Just because you say, “I’m after a Male between the ages of 35 and 54” (which is me), what about my wife who has a say in every purchase I make? Wouldn’t you want to be whispering in her ear, too? Even if quite by accident?
Sorry. Was drifting into another topic. For now, let’s focus on these two things:
- I love what I do (sell advertising).
- I’m good at what I do.
If you’ve even thought about “trying radio” or doing something different and big with your advertising, we should talk. Leave a comment. Find me on any social media and let’s start a conversation.
Don Kowalewski 