Don Kowalewski
Writer. Ad Sales and Marketing. Social Media Content Creator. Aeropress Coffee. Makes the best salsa in the world.
Donnie Jalapeno Reigns Supreme! And spunkybean and The Bachelor Recaps
When I leave this world, if there isn’t a patron Saint of Salsa, I hope I’ll be canonized in that category. Why? Because my Donnie Jalapeno salsa is that good. Since about October, I’ve been hammered with requests for it, and since my salsa makes the world a better place (hence my push for Sainthood), how’s that song go??? This little light of mine? I’m gonna let it shine. Hide it under a bushel? No! I’m going to let it shine. Let it shine. Let it shine. Let it shine.
“It” = salsa
I think I need to bring in Scott and Weldon to tell me if my worst-ever-business-model has any sustainability, but for now, I’m going to keep with how I do my salsa business.
- I post to Facebook, Twitter, and social media (and email my Donnie Jalapeno email list) that I’m making salsa on Thursday.
- Make salsa on Thursday in my kitchen.
- Have people come to my house on Friday and Saturday and pick up their salsa.
I don’t think you need an M.B.A. to recognize the flaw – limited distribution capability. The problem is, I know my salsa is the best but only when fresh (seriously …read the reviews).
Some food expert once said to add a preservative, and it changed the flavor. Someone else said “can it” and that worked, OK, but even then only has a limited shelf life.
That’s my challenge for 2018 …how to increase output without sacrificing the freshness that makes it the best salsa in the world.
What else? Oh, yes. The Bachelor is back!!! And so are my recaps at spunkybean. You can get started before Monday’s premiere by reading my quick analysis of all the women who’ll be chasing Arie.
Now, here’s that song about letting my light shine.
Don Kowalewski 