Signature Brands

New and starting in 2025 … I will determine my “signature brands.”  Some already exist and everyone (my family) knows them. Like…

Jeans = Levi’s. Coffee = Chazzano. Walking and exercise shoes = Asics. Everyday beer = Molsen. Clothing brand = Life is Good.

I’m sure I have more “signature brands”, but not enough.  Like, what’s my signature hair product? Dapper Dan?  Brylcream? Am I known for my scent and cologne?  Do I have a favorite pen (yes, I do, actually .. Sharpie S-Gel 7mm).

We’re too easily influenced and prone to flights-of-fancy and something new and shiny. Amiright?  Two reasons for this.

1. Forces me to define myself and choose a path. Flitting from brand to brand shows I’m 100% under the influence of others (marketing, advertising, Influencers).
2. Simplifies decision-making time. I don’t know about you, but I’ve spent untold and countless hours “researching” a product, but only for a season or until the next, best product comes along and then I’ll research that product for hours. Shameful. So much wasted time and “time” is our most limited resource. If I commit to a signature brand  …poof …I’m going to save time and mental energy.

And so here we go . . . we’re going to start with my new signature shaving cream.

SIGNATURE SHAVING CREAM:  Aveeno Therapeutic Shave Gel with Oat for Dry Skin

For the longest time, I thought Trader Joe’s Moisturizing Cream Shave was my facial savior. But, in late 2024, Trader Joe’s discontinued it. For my full review and my shaving journey toward Aveeno, click here. There’s also a shaving how-to for anyone who just thinks shaving is a chore that needs to be done as quickly as possible out of necessity when it should be a ritual.